2026上海国际人形机器人全产业链展览会
SHANGHAI INTERNATIONAL ROBOT INDUSTRY CHAIN EXHIBITION 2026
展览时间：2026.6.03-05
展览地点：上海新国际博览中心
同期论坛：2026中国人形机器人技术生态大会 | 2026中国人形机器人与具身智能产业链技术大会
大会前言
中国人形机器人产业规模将突破 200 亿元，未来功能型整机将逐步占据主流、
发展潜力巨大。预计，2029 年我国人形机器人市场规模将达 750 亿元，到 2035
年将快速增长到 3000 亿元左右。当前，多地正在布局人形机器人产业的发展，预
计到 2026 年，我国将初步建立一个有能力进行大规模生产的人形机器人创新体
系。
产业集聚效应显著。华东地区形成了多个机器人产业集群，如上海、苏州、
无锡等城市，这些地区不仅拥有完善的产业链条，还吸引了大量的高新技术企业
和创新型企业入驻，形成了良好的创新生态和合作机制。
The scale of China's humanoid robot industry is expected to exceed 20
billion yuan. In the future, functional complete machines will gradually
become the mainstream and have huge development potential. It is estimat
ed that the market size of humanoid robots in China will reach 75 billion yuan
in 2029 and will rapidly grow to around 300 billion yuan by 2035. At present,
many regions are making plans for the development of the humanoid robot
industry. It is expected that by 2026, China will initially establish an innovation
system for humanoid robots capable of large-scale production.
Industrial agglomeration effect is significant. In East China, multiple robot
industrial clusters have emerged, such as in cities like Shanghai, Suzhou, and
Wuxi. These regions not only have complete industrial chains but also have
attracted a large number of high-tech and innovative enterprises to settle in,
creating a favorable innovation ecosystem and cooperation mechanism.
展览范围：
人形机器人、服务机器人、特种机器人、工业机器人、移动机器人等
各类整体体机器人
包括伺服系统、传感器、减速器、控制器、关节模组、机器视觉系统、电池与电源管理系统、通信模块以及
计算平台与操作系统等
机器人关键零部件
整机制造、系统集成等产业链与应用服务
观众来源方式+全方位媒介渠道：
全网数字化渠道——精准定位+全网覆盖推广
统一营销策划：10+专业营销人员，甄选优质渠道，绘制专业观众画像，洞察
高价值观众群体，进行多渠道、多平台、线上线下联动式病毒式营销，为展会
科学引流，保障展商效果最大化。
Unified marketing planning: 10+ professional marketing personnel,
select high-quality channels, draw professional audience portraits,
insight into high-value audience groups, multi-channel, multi-platform,
online and offline interactive viral marketing, scientific drainage for the
exhibition, to ensure the maximum effect of exhibitors.
客服中心一对一精准邀约：统一客户服务：20+专业客服人员，从10万+报名观众中甄选出5万名专业采购
商，进行1对1邀请，提供专属福利及供需配对服务，确保专业观众到场率75%
以上。
Unified customer service: 20+ professional customer service staff,select
50,0o0 professional buyers from 10o,oo0+registered visitors,conduct
one-on-one invitations,provide exclusive welfare and supply-demand
matching services, and ensure that the attendance rate of professional
visitors is over 75%.
线下广告宣传
高速、地铁、楼宇等区域定向覆盖全方位立体化宣传。
上届展会，我公司在江浙沪高速沿线、各大高铁站以及主要工业城、园区等精
准投放高质量广告牌共60余块，全面提升展会的传播力与影响力，吸引更多业
内高质量的专业观众到场。
Directional coverage of high-speed,subway, buildings and other areas
all-round three-dimensional publicity.
In the last exhibition, our company accurately placed more than 60
high-quality billboards along the Jiangsu-Zhejiang-Shanghai Express-
way, major high-speed railway station and major industrial cities and
parks, which comprehensively enhanced the communication and
influence of the exhibition and attracted more high-quality profession-
al visitors from the industry.
全网360°数字化营销渠道：
搜索引擎：百度搜索|谷歌搜索|必应搜索|360搜索|搜狗搜索|神马搜索
门户网站：新浪|网易|搜狐|腾讯
官媒平台：微信公众号|腾讯新闻|今日头条|百家号|知乎|大鱼号|搜狐号|大风号|新浪看点|微博
视频平台：抖音|视频号|西瓜视频|火山视频|腾讯微视|好看视频|快手|B站
行业平台：行业B2B平台|百度爱采购|中国制造网|维科网|中国自动化网|中自网|中华工控网|荣格工业传媒|电气自动化网.·.
外海社媒：Facebook | Youtube丨Twitter | TikTok|Instagram |海外新闻宣发...
展后报告：
上届上海国际机器人全产业链展览会共吸引了65972+专业观众到场参观
采购。其中，国内观众来自31个大陆省份和地区，占总观众比例的
92.17%，与往届相比人数上涨20%左右，而华东区域以80.65%观众比
例成为国内观众最主要来源地区。海外观众则来自71个国家和地区，占
总观众比例的7.83%，其中有3.57%的海外观众来自北美洲，整体海外
观众以超过2%的人数比例逐届递增。
观众类别分析
Audience category analysis
The previous Shanghai International Robot Industry Chain Exhibition
attracted over 65,972 professional visitors to attend and purchase.
Among them, domestic audiences came from 31 provinces and regions on
the Chinese mainland, accounting for 92.17% of the total audience. Com
pared with previous sessions, the number of people increased by about
20%, and the East China region became the main source of domestic
audiences with an audience proportion of 80.65%. Overseas audiences
came from 71 countries and regions, accounting for 7.83% of the total
audience. Among them, 3.57% of the overseas audiences were from
North America. The overall number of overseas audiences increased by
more than 2% each year.
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